Communications audit
In 2007, philanthropic consultancy Johnson, Grossnickle and Associates (JGA) hired IronStrike to conduct a communications audit. This audit approach included conducting qualitative research interviews with JGA staff, past and current clients and referral sources; conducting competitive analysis and best practice research on trends in professional services marketing; developing key messaging; and making recommendations to bridge perceptions regarding the JGA brand.
Based on the qualitative research findings and IronStrike recommendations, JGA undertook a visual re-branding effort. IronStrike assisted in procuring design firm/agency Brainstorm to complete a new logo, business system, collateral and Web site for JGA. Focused efforts were also placed on educating JGA consultants and staff regarding the messaging of JGA and the new visual identity.
Since completion of the new look for JGA, IronStrike has continued to counsel JGA in a number of ways, including developing a crisis communications plan, seeking story placements with print and broadcast media, advising and assisting with Web 2.0 strategies, assessing marketing staff capacity and making recommendations, and undertaking various special projects.
